Any company trying to implement successful email marketing needs valid email addresses as a starting point. Verifying that the email addresses in your list are accurate, authentic, and exist in fact is crucial. When your visitors enter their email addresses incorrectly to join your list, errors can occur. They are using a mobile device with "fat fingers" or they are rushing to get through the "Enter Email" section. Incorrect email addresses might result from misspellings of names or typing two letters in place of one. Despite these problems, how precisely does one obtain a large number of high-quality, genuine, and error-free email addresses? Use of Email Validation would be the ideal remedy.
What is Email Validation?
A way to determine whether an email address is legitimate and deliverable is through email validation. It also verifies whether an email address is associated with a reputable domain, like Gmail or Yahoo.
Email validation services are provided by the majority of email service providers (ESPs). You may verify email addresses on your list using a variety of free programmes;
One of the following outcomes will come from these providers:
Valid: This mail-sending operation will be performed to the mailbox level, and the email address is real.
Risky: Although the subscriber is real, there is a chance that this address will cause a bounce. or Invalid: Syntax, DNS, or mailbox errors are present.
The advantages of email validation
Before starting an email marketing campaign, you should validate your email list because:
- Delivery of emails goes up,
- Email delivery rates rise,
- The sender maintains a high score,
- decreases in cost per user,
- ROI goes up,
- Your email program's effectiveness is maximised,
- The conversion rate will increase (opens and clicks).
Why do you need to verify your email list?
These emails bounce back to your inbox when sent to invalid email addresses. A high bounce rate, which is the proportion of emails in your campaign that are not delivered, could damage your sender reputation or, worse yet, result in the blacklisting of your domain.
Why is it the case? When there are a lot of bounces, the email service provider becomes concerned and identifies you as a possible spammer because spammers typically don't care about the quality of their email list. Your emails will either not be delivered at all or land up in the SPAM folder if your sender reputation is destroyed.
The worst-case scenario is that your domain can wind up on a blacklist if you ignore a bounce rate that is higher than 2% and don't take action right away. Additionally, getting off a blacklist is frequently as difficult, if not impossible, as escaping Alcatraz. Frequently, setting up a new domain is simpler than taking the old one out of a blacklist.
Therefore, take meticulous care of the quality of your email list to avoid this disaster. Avoid purchasing pre-made email lists, and before launching a campaign, always double-check the addresses. This brings up the following query.
How can you verify and validate emails?
Without an email verification tool, you can't truly tell if the email addresses on your list are authentic unless you send them emails, watch for bounces, and manually remove any bogus ones. This doesn't make much sense, though, as each bounced email puts your sender reputation at danger, which is why you want to prevent bounces in the first place.
As previously indicated, you can utilise email verification tools, often known as email verifiers or email checkers, to confirm email addresses before sending. These tools will show you which email addresses on your list are safe to send to and which are undeliverable (will bounce back).
How do they function? Email validation programmes connect to the recipient's server, examine the answer, and advise you of which emails are invalid, to put it simply. without really sending an email.
A side note: You have access to a wide variety of email verification and validation tools. We're putting out a comparative list with a few of them on it. Stay tuned as we shortly publish it!
What next?
You can submit your email list to your email automation programme when it has been confirmed.
The Methods of Email Validation
- A writing auto-complete tool that enables subscribers to choose the proper email address type (@gmail, @yahoo.com, @hotmail.com) can be implemented. As a result, there is a lower chance of getting incorrect email addresses with mistakes.
- To get real-time email address validation, utilise a solution for email marketing like Return Path.
- A reliable approach to confirm an email address is to provide double opt-in forms in your email subscription options.
Conclusion
In conclusion,we must understand that validation of emails is a critical cog to email marketing success. Without a clean email list, you cannot maintain low spam rates or keep up your email sending reputation. As suggested above, validate emails before sending. If you would want to leverage our high-class email deliverability infrastructure that not only validates emails but also protects your reputation, check our plans and join our good senders community!